Eminem

Re: More Info About Apple's Ad

Published on March 1, 2004 By shadystopchic In Entertainment

More information about Apple's ad

The lawsuit claims Apple, in a television ad for its iTunes pay-per-download music store aired on MTV last year, featured a young boy with an iPod portable music player singing the lyrics to "Lose Yourself," the theme song for his hit movie "8 Mile" released in 2003. The commercial aired on MTV last summer and ran for about three months. The ad was also used on Apple's website.
Apple and Viacom both declined to comment on the pending litigation. "At no time did Apple, Chiat/Day or MTV receive authorization or permission to record, reproduce, perform, transmit, copy, use or otherwise exploit the composition ("Lose Yourself") for any purpose," the suit says.

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